Over the last few years many projects have shown us that being an early backer can come with some extra benefits. For creators, early bird pledge levels have proven themselves as an effective marketing tool. So why do so many current projects lack this feature?
We’ve discussed lately about the circuit of money in the hobby industry and the margins of each party involved, from publishers to distributors and to retailers. But there’s a lot more to be said about how the hobby industry is trying to get itself established as a relevant market. Today, let’s talk about Minimum Advertising… Read More Let’s talk about money… again: MAP
Let’s say you got a copy of a copy of the game you’ve been dying to play for the last few months, and after cracking open the box, you’ve found a damaged or misprinted component. What do you do?
Over the last few years, UK Games Expo has become one of our favourite conventions. Just a few days after its 2017 editions I can again vividly remember why.
With new projects launching almost daily, the time spent by a prospective backer on your Kickstarter is now shorter than ever. How to maximize your chance of getting another pledge?
Kickstarter inspires people to become fans of a dream on its way to come true. Being involved in a project from day one makes people more involved in the process of making your game – for better, and for worse. How to deal with vocal fans so that they become a boon?
One of the true wonders of Kickstarter – and crowdfunding in general – is the direct link established between the creator and the fan. However, this unique opportunity requires a surprisingly careful approach, if it’s to reach its full potential.
I am sure that since you’re reading this article you are in the same situation as my younger self, wondering how much board game production actually costs and what’s the fair price of board games. I admit, it is a rather peculiar question, but with more and more board games hitting or closing onto the… Read More Let’s talk about money!
Saying that there are a lot of live projects in Kickstarter’s “Tabletop Gaming” category is a bit of an understatement. Backers pledge for thousands of dollars daily, but their disposable income is not an infinite resource, and competition is becoming fierce. How to come up on top?
Were you ever about to pledge for an awesome new game on Kickstarter, just to be deterred by a prohibitively high shipping price? Were you irritated by better shipping deal residents of other countries got? If it happened to you – or if you’re a Kickstarter project creator about to set up a campaign –… Read More Kickstarter Shipping Confidential