Over the last few years many projects have shown us that being an early backer can come with some extra benefits. For creators, early bird pledge levels have proven themselves as an effective marketing tool. So why do so many current projects lack this feature?
We’ve discussed lately about the circuit of money in the hobby industry and the margins of each party involved, from publishers to distributors and to retailers. But there’s a lot more to be said about how the hobby industry is trying to get itself established as a relevant market. Today, let’s talk about Minimum Advertising… Read More Let’s talk about money… again: MAP
Let’s say you got a copy of a copy of the game you’ve been dying to play for the last few months, and after cracking open the box, you’ve found a damaged or misprinted component. What do you do?
Over the last few years, UK Games Expo has become one of our favourite conventions. Just a few days after its 2017 editions I can again vividly remember why.
We’ve mentioned on more than one occasion that NSKN Games is working on its own XXL-sized game. It’s my turn to raise the lid and take a look into the pot. The only problem is that I don’t even like monster games.
With new projects launching almost daily, the time spent by a prospective backer on your Kickstarter is now shorter than ever. How to maximize your chance of getting another pledge?
During the last few weeks I’ve been spending a lot of my gaming time with Descent. Specifically, with its app-driven cooperative variant, which turned out to be both a blast, and a possible peek into the future of tabletop gaming.
Kickstarter inspires people to become fans of a dream on its way to come true. Being involved in a project from day one makes people more involved in the process of making your game – for better, and for worse. How to deal with vocal fans so that they become a boon?
If you are a little bit more into board games, you have probably heard at least once that reviewers get paid for doing what they do, that the reviews are basically kind of paid advertisement, and that you can’t trust any reviewer, because, in principal, they’ll write or say anything they are told by the publishers.… Read More Paid reviews – true or false?
One of the true wonders of Kickstarter – and crowdfunding in general – is the direct link established between the creator and the fan. However, this unique opportunity requires a surprisingly careful approach, if it’s to reach its full potential.